Olaplex Hair Treatment

“Everyone’s talking about Olaplex. And no wonder: as hair colour trends get more frequent and more experimental, the promise of a salon treatment that claims to restore your hair to its virgin state even as your colour is being applied is alluring indeed.

In a nutshell, Olaplex is a turbo-charged conditioning treatment that repairs disulphate sulfur bonds within the hair structure, which can be broken down by heat, colouring or other chemical treatments. Creative colour director of John Frieda Salons, Nicola Clarke, recently described the formula as “the holy grail for hair colour” so my bayalage-beaten ends were perfect to give Olaplex a run for its money.

My pre-treatment consultation with Chloe, lead colourist at the John Frieda Aldford Street salon, left the whole salon captivated. Five minutes later, the backwash was full with clients who demanded the treatment on the spot. First, Chloe applied the Olaplex Bond Multiplier from root to tip and left on for five minutes. I expected a chemical smell (even though I knew it to be free from silicone, sulfates, aldehydes and even gluten) and tingling feeling but it was pleasantly mild and felt like nothing more than water. Next, Chloe added the Bond Perfector for a double whammy of repairing benefits, then washed it all off after a further 10 minutes. I didn’t need my colour redone, but if I had, Chloe could have added the Olaplex to the dye for simultaneous results, stopping any damage at the source. This is what makes the treatment perfect for anyone after an extreme colour change
or even just maintaining colour on very brittle hair.

One big and bouncy blow-dry later (we skipped any styling or finishing products to better assess the results) and my hair
had a mirror-like shine. “The real proof is after you’ve washed and dried it yourself and it still looks as good,” said Chloe. One week and five washes down and my hair is just as soft, lustrous and strong as on the day. Total freedom of colour and elimination of damage – what’s not to love?”

Olapex Treatments are available at SolarHair Salon & Spa.

Source:by by Lottie Winter –
Lottie is the acting deputy beauty & health editor
of British Vogue

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